Eat Like You Give a Sh*t

The founders of The Gut Stuff, the Mac Twins, discovered that even though they’re identical, their insides aren’t. After lots of research, their gut reaction was that somebody needed to separate facts from fiction. So, they created an online platform devoted to gut health and its vital link to wellness.


Brand Strategy
Brand Identity
Film & Motion
Brand Activation


Love Island
The Daily Mail
The Sun


Clio Silver Award x 2
D&AD Yellow Pencil
One Show Gold Pencil
One Show Bronze Pencil
Brand Film Festival Bronze



We found the perfect medium to deliver the message. Playful and super adaptable, balloons make a sensitive subject like gut health a lot easier to digest.

Within three months of website launch, The Gut Stuff’s social media following had grown to 25,000 and website conversation had risen nearly 10%. Their growing profile has resulted in media attention, several education partnerships and sponsorships from Pukka Tea and Kellogg’s.