Manischewitz needed help breaking out of the Kosher aisle and connecting with all consumers, without losing their Jewish-American heritage and traditions.

So we shined a spotlight on everything there is to love about Jewish food. We invited people to nosh a little, to whip up a latke, to cook like Bubby, and to explore the traditions Mani’z is so proud of. It became a brand that turned new heads and made loyal customers smile.

It’s warm and welcoming like the best Bubby ever but also loudly and proudly Manischewitz. The brand now shines, outside the Kosher aisle and everywhere else they go.