Rack customers aren't cut from the same cloth. They're savvy, confident, and display a swagger that can only come from getting up to 70% off. They deserve a Rack that can match their energy.

Like an entirely responsive Rack where their Rs, As, Cs, and Ks move with as much swagger as Rack customers. A Rack that puts the spotlight on the creative people who shop the best pieces.

If there’s no compromising on-trend looks when shopping off price, why should a re-brand be any less designer? Our answer is an off-the-rack identity that feels totally individual, just like each and every Rack shopper.