Becoming the number one draught beer in the world isn’t an easy feat. You need history, quality and irresistibility. As a beer, Stella Artois checks the boxes. But as a brand, it needed some work.

The idea was simple; ignite desire by building a fashion brand in the world of beer, blending contemporary codes with classical values. The result was something that looks as iconic as it tastes. Just ask David Beckham.