Walmart’s journey from humble beginnings as a storefront to Fortune 1 company is well known. And its unwavering commitment to helping people save money and live better has led to new and innovative ways to serve millions everyday. It's time for the brand to better reflect this growth. Working in partnership with Walmart and the Walmart Creative Studio, we developed a new identity that celebrates this people-led, tech-powered omnichannel evolution.
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The refreshed brand identity supports everything Walmart offers — from affordable prices to digital and health services. It emphasizes the role Walmart plays to an ever-evolving customer and their changing wants and needs, while honoring Walmart’s heritage and spirit of innovation. From the famous Spark symbol, now updated to be as dynamic as the people Walmart serves, to a wordmark drawn from Sam Walton’s iconic trucker hat, it all supports a distinctive, digital-first experience, that’s authentically Walmart.