The internet used to be fun, a place of discovery and delight, that was for the people who used it. Not the corporations they worked at. Now, that balance has shifted and it’s no surprise that internet is worse off. Mozilla’s goal is singular: reclaim the internet. They came to us looking for an identity that would reclaim tech design, power a global movement of activists, innovators, and builders, all working to keep the internet open and accessible for everyone.
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That meant bringing the brand together and making it more energetic and accessible for everyone, starched shirts in congress and grassroots activists. We planted the Mozilla flag, roared from the rooftops, and got the brand moving again because fixing the internet and protecting our future simply cannot wait.