A Scherzo of Color

F. Scott Fitzgerald’s Tender is the Night has many thematic motifs: love, loss, beauty and violence. The novel’s fleeting moment of transcendence—‘a scherzo of color’ in a garden in the Riviera—inspired Miller Harris to create a perfume that captures the novel’s romantic allure and multisensory appeal.


Brand Identity
Environmental Graphics
Film and Motion


Clio Awards Shortlist
One Show Merit


A rich visual language of bleeding color and scattered ink imbues every aspect of the brand—from the packaging to the launch campaign—with an emotional fragility that’s central to Fitzgerald’s novel.