The Gift That Keeps on Giving
227,000 miles. That’s how much wrapping paper gets thrown away every Christmas in the UK. Ready to lighten the load, London perfumers Miller Harris tasked us with designing gift wrapping that was not just desirable, but reusable too.
Capabilities
Brand Strategy
Brand Identity
Packaging
Digital
Film & Motion
Social Media Content
Recognition
D&AD Yellow Pencil
Collapse
Inspired by the brand’s unique spirit – a blend of Parisian elegance with eclectic London street style – we replaced single use wrapping with 100% silk twill scarves.
The reusable designs will now take on second lives, transforming into decorations, headbands and even drawstring bags.
They have already succeeded in reducing shipping weight by 90% year-on-year and won over high-end customers with sales up 24% over the festive period!
