The King of Beers
There’s only one King of Beers. Since 1876, Budweiser has been committed to quality. But the identity needed to reflect the same care and commitment that go into brewing a beer like no other.
Capabilities
Brand Strategy
Brand Identity
Packaging
Campaign
OOH
Featured
AdWeek
Brand New
Design Week
Fast Company
GQ
Recognition
Clio Gold Award
One Show Bronze Pencil
One Show Merit
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We drew inspiration from the best parts of the packaging’s 140-year legacy we uncovered in the Budweiser archives. Every element was redrawn, from typography to illustration and the famous bowtie. The new identity reinforces the quality and craftsmanship that make Budweiser the King of Beers and an American icon.
We added a custom sans serif, ‘Bud Bold,’ inspired by the 19th-century industrial type on the original Budweiser bottle, proudly used across all the brand’s communications.
“Cool, Budweiser did a redesign, and I gotta say: Not Bad ”
GQ
