FIFA, This Bud’s For You
How do you capture the energy of one of the worlds biggest events and distill it into the palm of your hand? We were tasked by Budweiser to create China’s FIFA world cup Limited Edition Bottles, across 25 cities.
Capabilities
Packaging
Campaign
Recognition
Clio Awards-Shortlist
Team
Shanghai
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Solution
The euphoric energy of the fans and their flag colors are amplified through the power and dynamism of the Budweiser Bowtie. What started as a limited edition pack design soon became a full-blown nationwide Budweiser campaign throughout the event.
All 3.8 million bottles produced were sold out within the first week of launch.
