Year Of The Dog
Chinese New Year is the noisiest time of year in China, when advertising and promotions peak, and all brands look the same as they try to appear seasonally relevant. Budweiser needed to launch their CNY Year of The Dog limited edition in this climate. The challenge? How to stand out while staying true to the essence of CNY.
Capabilities
Packaging
Campaign
OOH
Featured
AdAge
Wired
Business Insider
Fortune
The Drum
Fox News
Recognition
D&AD Wood Pencil
Team
Shanghai
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Solution
By giving a modern twist to the traditional zodiac symbol of the dog, we captured the charming characteristics and boundless energy of mans best friend, expressing it graphically with a contemporary take on CNY’S customary color scheme.
