Making Impossible, Possible
Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him (T1 and T2, if you’re asking). He pushes his body to the limits. And it’s made him a champion.
Capabilities
Brand Strategy
Brand Identity
Apparel
Social Media Content
Film & Motion
FEATURED
Stash
Creative Review
Recognition
One Show Shortlist
ADC Gold Cube &
Best of Discipline
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To capture the gymnast’s unique way of moving, we went all out – crafting a custom typeface from scratch.
Tulloch One and Tulloch Two are the result of a collaboration between 3D modelling, motion and traditional type design, with every character directly inspired by the visual language of the rings, as well as Courtney’s performances on them. When caught in mid-movement, the characters often appear unfathomable. But if you hang around long enough for them to rotate 360°, their meaning is revealed.
