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Press

The art and science behind successful rebranding, with Lee Rolston

The art and science behind successful rebranding, with Lee Rolston

In the latest episode of the Creative Boom podcast, Lee Rolston and Katy Cowan dig into the key factors that determine the success of a rebrand and explore the lessons from brand transformations that didn’t stand the test of time.

Announcement

First Round LAX: Speakers Announced

First Round LAX: Speakers Announced

Join JKR’s Daniel Rocha and Mackenzie Dragan as they present on the Fanta rebrand launched last year.

Announcement

Young Lions Mentorship Program

Young Lions Mentorship Program

JKR joins 10 industry partners in each leading their own bespoke virtual workshop to support Young Lions competitors’ career development.

Jones Knowles Ritchie (JKR): Finding Fascination, Everywhere

Press

MadFest: WHS, Who? Why?? WTF!?

MadFest: WHS, Who? Why?? WTF!?

JKR’s Uttara Masting gives her insights on WHSmith’s trial rebrand with MAD//Fest as she uncovers valuable lessons to be learned (spoiler alert: there are quite a few).

Press

AdAge: Nordstrom Rack in Top 5 Logo Changes of 2023

AdAge: Nordstrom Rack in Top 5 Logo Changes of 2023

The new logo draws inspiration from the classic Rack logo of the 1970s and 80s, reimagined to suit the modern era. Crafted on a responsive modular grid, it ensures a seamless brand experience across all platforms, both digital and physical. This update serves to further solidify the link between Nordstrom and Nordstrom Rack, emphasizing their integrated business approach.

Press

Marketing Brew: How Fanta made consumers ‘wanna’ again

Marketing Brew: How Fanta made consumers ‘wanna’ again

When it comes to rebranding brands like Fanta, which has been around for more than 80 years, JKR’s Lisa Smith said it is important to “not to throw everything out with the bathwater,” but rather “amplify what’s special about them” and go from there.

“We want them to be more themselves than they could ever imagine.”

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