Reinventing the Wheel
Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, the brand was seeking to grow globally. But to do so, we needed to refresh its well-worn look with a modern, precise identity.
Putting a new spin on Vredestein’s heritage, we combined elements from the glory days of tyre advertising with contemporary thinking to create a unique and digital-first identity.