Uber’s reimagining the way we move for the better. But to grow beyond delivery into a business that enables all mobility, the Uber brand needed to evolve. So we gave it a renewed sense of direction to inspire go-getters to go anywhere - and get anything. Cue the circle, line, square.

We began with three simple icons, that set a world of possibilities in motion. By connecting them in bold, energetic, yet radically straightforward ways, we were able to unify a collection of disparate apps into a brand on a mission.