Make Time For The Life Artois

What's considered 'premium' changes constantly. For years, Stella Artois had leaned into all things European. To appeal to a new generation, it would need a new, more authentic brand world.

The one we created? It's actually two. A blend of the creativity of the fashion world with the down-to-earth beer category. High culture meets low as editorial lifestyle photography captures rooftops, stairwells and more.

Our flexible design system works across every channel and features a new horizontal logo, two typefaces, and a modern colour palette that we reflected across Stella Artois' packaging too.