Make Time For The Life Artois
What's considered 'premium' changes constantly. For years, Stella Artois had leaned into all things European. To appeal to a new generation, it would need a new, more authentic brand world.
The one we created? It's actually two. A blend of the creativity of the fashion world with the down-to-earth beer category. High culture meets low as editorial lifestyle photography captures rooftops, stairwells and more.
Our flexible design system works across every channel and features a new horizontal logo, two typefaces, and a modern colour palette that we reflected across Stella Artois' packaging too.
Capabilities
Brand Identity
Creative Direction
Digital Design
Packaging
Photography
Typography
Featured
Brand New
Creative Review
Dieline
It’s Nice That
Recognition
Brand Impact Award