The First Bud Designed for the Social Generation

#SelfieBud was created for the hottest influencer party of the year — BudXMiami at Super Bowl LIV. But, we couldn’t let the world see us backwards in selfie mode (a tech flaw in major social apps). So we created a special Budweiser with a label in reverse to look perfect in selfies, live videos, filters and boomerangs.


Brand Identity



Social Media Content

Film & Motion

Brand Activation

Launch Campaign



Brand Identity



Mobile Marketer



ADC Merit x2

D&AD Wood Pencil

One Show Shortlist x4


“The selfie generation gets their own Bud.”

Bill McCool, The Dieline


“Simple genius.”

Andrei Chahine, Facebook + Instagram


“I am ready for the rapture now.”

Brian Braiker, AdAge


“Finally, a beer label that looks as good as you do.”

Mia Mercado, Bustle


We took over the party and created the most selfie-friendly environment ever — completely backwards. From mini fridges, to selfie stations, to merch, an entire world was dedicated to the first Bud designed for the social generation. 

In an event full of amazing attractions and surprises, almost all guests proactively dedicated at least one post about #SelfieBud to their millions followers, including celebrities like Dwyane Wade, Gabrielle Union, and Ja Rule.