Home of the Brave

As the Rio Olympics blazed across our TV sets, America watched Team USA push the boundaries of athletic achievement. To celebrate such dedication, skill and resilience, Budweiser chose seven athletes from the USA Olympic and Paralympic teams to feature on a giant wallscape in the heart of New York City.




Design Week


The hand-painted mural features the athletes standing several stories above the Manhattan skyline, ready to take on any opposition—a testament to the strength, endurance and hard-working ethos of America and its athletes.

From May to August 2016, the colossal athletes stood watch over Manhattan and were seen by over 9 million people. Soaring 225 feet in the air and visible for over half a mile, the mural was one of the world’s largest wallscapes.