Ocado is the pioneer of online grocery delivery in the UK. To support the rapid growth of the business, it was time to build the most digital, flexible and accessible version of the Ocado brand yet. We needed to craft an identity that would work across the entire brand ecosystem, capturing Ocado’s superior product range, surprising value and personalised service.
To achieve this, we formed a truly collaborative partnership with the Creative & Branding team at Ocado, bridging the best of in-house and agency expertise to craft a brand identity that looks as good in the home as it does online.
Film and motion