New Decade, New Hustle
MatchaBar is the world’s first matcha-based energy drink and the fastest-growing brand in natural energy. They’re all about self-expression and positive energy, with a soul rooted in music and community.
After a successful launch, it was time for MatchaBar to evolve to reach the masses; they tasked us with rebranding their Hustle line to disrupt the category and take matcha mainstream. We made their brand world look as upbeat as their energy range makes drinkers feel, allowing them to slide into a new decade with a fresh new Hustle.
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