50 Golden Yearz
Everyone knows ‘Beanz Meanz Heinz.’ To celebrate Heinz’ 50th anniversary, we developed a campaign to reinvigorate this classic brand and its famous slogan, injecting new character, meaning and relevance for today’s consumers.
Capabilities
Campaign
Packaging
Brand Activation
Featured
Business Insider
Campaign
Creative Review
Dezeen
Recognition
Clio Bronze Award
D&AD Graphite Pencil
One Show Merit
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Heinz teamed up with Selfridges department store for the 50th anniversary celebration, and we delivered a campaign as memorable as the slogan, building on the meaning behind it. We came up with 50 new ideas of what ‘beanz meanz’—everything from ‘dadz’ to ‘laughz’ to ‘yummz.’
