Your Hair Your Form
For women with coarse or curly hair, the hair care aisle left a lot to be desired. Walker and Company, specialists in beauty products for people of color, believed it was time to change that.
Capabilities
Brand Strategy
Naming
Brand Identity
Packaging
Film & Motion
Social Media Content
Featured
AdWeek
Allure
Fast Company
Recognition
One Show Merit
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Form introduced a unique and revolutionary approach to caring for curls, coils and kink that takes the anxiety out of hair care choices. We designed a symbol that reflects a family of six custom products featuring treatments to suit different consumers’ hair and lifestyles. The result: new possibilities for women, their hair and their form.
