A Dieline is Just the Beginning

To call Dieline a packaging blog doesn’t do it justice. Dieline creates original content, runs a global design competition and hosts an international conference annually. What was missing was a brand that captured the scope and clout of the platform—and the community it serves.


Brand Strategy
Brand Identity
Launch Campaign
Film & Motion
Social Media Content


One Screen Short Film Festival – Best 60 Second Film
One Show Merit
ADC Merit


The identity is inspired by the packaging process itself—from sketches and concepts to design, production and beyond. Defined yet undefined, Dieline as a source of endless possibilities.

They got to the heart of what Dieline is and created the brand of our dreams, the one we've always wanted—that captures our true voice.

Chief Executive Officer, Dieline

The angular geometric sans typeface, Dieline Sans, acts as the foundation for the new identity. The language is inspired by the packaging creative process—from sketches and hex codes to final finishes and blending modes—capturing the origins and true essence of the brand.