Generations Collide

Bloom & Blossom was born when sisters-in-law Julia and Christina noticed the major lack of natural, stylish skincare products for them and their little ones. So, amidst the beautiful chaos of family life, they rolled their sleeves up and made their own. Now, with the range growing even faster than their families, it was time to achieve their ambitions of becoming a global lifestyle brand.


Brand Strategy
Brand Identity
Social Media Content
Film & Motion
Brand Activation




Print Magazine
The Dieline



We wanted Bloom & Blossom to truly feel like real skincare for real families. So we set about capturing every last drop of the unexpected twists, turns and glorious mess of life with kids. It started with the brandmark – ‘Blossom’ inverting to illustrate how little ones turn your world upside down – and it carried on with the way product expresses itself on pack. Blobs, splashes and dashes disrupt the brand mark, acting as a little nod to the playful mischief of kids getting their hands on your make-up bag.

But Bloom & Blossom isn’t just for kids – it’s all about adults connecting with their inner child. So while their best-selling night-time range helps mamas and papas unwind, our illustration and animations helps bring a gentle playfulness to the products.

For the daytime range meanwhile, we inverted the brand colours to show off the products’ softer side. Across the brand, it was all about that balance – playful, but hardworking; bonkers, but beautiful; natural, but characterful. Which is why when it came to our tone of voice, it was important that the brand came across as both your best-kept beauty secret – and ready and raring for the wild ride of family life.

We still do beautifully natural products and we still make them for real people using real ingredients, but natural doesn’t have to mean sunshine and flowers. The new-look Bloom and Blossom is all about embracing the chaos of family life, because what’s more natural than that? We are thrilled to have JKR as part of the Bloom & Blossom family.

Julia Yule and Christina Moss, Founders, Bloom & Blossom

As the brand goes out into the world, we’ll be bringing even more beautifully bonkers, generation-colliding happy accidents to life. Like the “You Scream, Ice Cream” Van – serving chilled facials for adults and cool ice creams for kids all summer long.