Dunkin’ Donuts CMO Tony Weisman and Sara Hyman Announce New Partnership

AdAge’s Jessica Wohl spoke with Sara Hyman (CEO, North America, JKR) and Tony Weisman (CMO, Dunkin’ Donuts) about the Dunkin’ Donuts brand update. JKR has been working on the brand identity and branding strategy for the last few months— the iced coffee cups and packaging for Dunkin’s new Donut Fries are two of the earliest overhauls. Click the image above to read the AdAge article.