Champions of Design

Who is using design to make a difference?

Every month, jkr take a look at brands that are unlocking the true power of design. You can review all of our previous champions here but let us know if you think there are some contenders we should cover.

Case studies

Asian Champions of Design:
Tiger Balm
A quirky & authentic identity that has made the brand a global phenomenon.
Asian Champions of Design: Asahi
Uniting ancient tradition & futuristic optimism.
Burberry
How organisations get the design they deserve.
Asian Champions of Design: Taj Hotels
Celebrating authentic design and craftmanship
Nike
It’s not what you’ve got, it’s what you do with it.
H&M
Design for the masses
Asian Champions of Design:
Shanghai Tang
Captivating people through unique design.
Google
The power of simplicity.
American Apparel
Honesty is the best policy
Lacoste
Consistently light of touch
Henry Hoover
A lesson in conter-intuitive branding.
Havaianas
Symbolising the spirit of a nation.
Flaming Heart
Celebrating the client who champions design.
Dean & DeLuca
Design with relevance.
Diptyque
The power of the oval.
Space NK
Harnessing outstanding design across all touchpoints.
Pears
An example of great design that lasts.
Shiseido
"Praise the virtues of the earth"
Target
Being imaginative with your equities.
Champions of Design
The new book
The New London Bus
Nostalgia meets innovation
Fiat 500
Using your past to design for today.
The Economist
The brand is bigger than the individual.
Blue Circle Cement
Looking back at a once great champion.
Mont Blanc
It's all in the detail.
Bonne Maman
A willing suspension of disbelief.
Camden Town Brewery
Clever branding for sustainable growth.
Ellepi
How to create a cult design.
Agent Provocateur’s
The power of look and feel.
National Geographic
Never let design get in the way of content.
Nespresso
The power of creating a new category.
John Deere
The power of mental & physical availability.
Leon
Building a brand out of an eclectic mix of inspiration.
Fortnum & Mason
What brand lessons can we learn?
Vlisco
What brand lessons can we learn?
American Express
What brand lessons can we learn?
Winsor & Newton
What brand lessons can we learn?
Kiehl's
The power of the written word.
Bombay Sapphire
How groundbreaking design can be genuinely game-changing.
Gitanes
What brand lessons can we learn?
Tag Heuer
What brand lessons can we learn?
Kikkoman
What brand lessons can we learn?
Leica
What brand lessons can we learn
Lyle's Golden Syrup
What brand lessons can we learn?
Marc Jacobs Daisy
What brand lessons can we learn?
Harley-Davidson
What brand lessons can we learn?
Christian Louboutin
What brand lessons can we learn?
Ribena
What brand lessons can we learn?
Howies
What brand lessons can we learn?
Tunnock's
What brand lessons can we learn?
Aveda
What brand lessons can we learn?
Ricard
What brand lessons can we learn?
TOMS
What brand lessons can we learn?
Yorkshire Tea
What brand lessons can we learn?
Cohiba
What brand lessons can we learn?
Pez
What brand lessons can we learn?
Chanel No. 5
What Brand lessons can we learn?
Toblerone
What Brand lessons can we learn?
Kiwi
What brand lessons can we learn?
Playmobil
What brand lessons can we learn?
Dr Martens
What brand lessons can we learn?
Monocle
What brand lessons can we learn?
Roberts Revival radio
What brand lessons can we learn?
Wagamama
What brand lessons can we learn?
MTV
What brand lessons can we learn?
Paul Smith
What brand lessons can we learn?
Jagermeister
What brand lessons can we learn?
Hermes
What brand lessons can we learn?
Kenwood
What brand lessons can we learn?
Naim
What Lessons can we learn?
Perrier
What brand lessons can we learn?
Sailor Jerry
What brand lessons can we learn?
Benefit
What brand lessons can we learn?
Staedtler
What makes Staedtler a Champion?
Mulberry
What brand lessons can we learn?
Pret a Manger
What makes Pret a design champion?
Muji
What brand lessons can we learn?
Hunter
What lessons can we learn?
Citroën
What lessons can we learn?
Crayola
What lessons can we learn?
Dualit
What brand lessons can we learn?
Moleskine
What lessons can we learn?
Illy
What lessons can we learn?
Champions of Design
Download jkr's latest publication here.
Le Creuset
What lessons can we learn?
Sennheiser
What lessons can we learn
On
What lessons can we learn?
Ducati
What lessons can we learn?
Swatch
What lessons can we learn?
Chupa Chups
What lessons can we learn?
Ray Ban
What's the brand lesson?
Selfridges
What's the brand lesson?
Converse
What's the brand lesson to be learnt?
Marmite
What makes Marmite a champion?
Vauxhall
Vauxhall, a Champion of Design? Can it be true?
Veuve Clicquot
What makes Veuve a champion?
Liberty
What lessons can we learn from this classic store?
Green & Blacks
What brand lessons can we learn?
Camper
What brand lessons can we learn?
Apple
What brand lesson can we learn?
Bang & Olufsen
What brand lesson can we learn?
Mini
What brand lessons can we learn?
Penguin
Brand lessons from Penguin.
Lego
What makes Lego a champion?
Guggenheim
What makes Guggenheim a champion?
Waitrose
Brand lessons from Waitrose.
Sony
Brand lessons from Sony.
Method
What brand lesson can we learn?
Pixar
Brand lessons from Pixar.
Swiss
What brand lessons can we learn
Ikea
What brand lesson can we learn?
Land Rover
What lessons can we learn from Land Rover?
Innocent
Brand lessons from Innocent.
Barbour
What can we learn from the Barbour case study?
Dyson
What can we learn from Dyson?